Tons of bettors, including an overwhelming amount of first-timers, marked a fabulous debut to mobile New York sports betting.
Vancouver-based GeoComply released mind-boggling information regarding the first two weekends of mobile wagering in the Empire State.
GeoComply uses its geolocation technology to provide information to the gaming industry.
GeoComply compiled its info during the time period from 9 a.m. on the debut Saturday, Jan. 8, until the conclusion of the NFL wild card playoff game between the Los Angeles Rams and the visiting Arizona Cardinals on Monday.
Here are some of the findings:
Caesars Sportsbook New York, DraftKings New York, FanDuel New York and BetRivers New York started on Jan. 8. BetMGM started just this past Monday. Since Jan. 8, more than 1.2 million sports betting accounts have been created over those five mobile platforms.
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About 878,000 unique users (of the 1.2 million) were detected by GeoComply in New York. For the same period, that is more than the combined total of Pennsylvania and New Jersey..
Of those who signed up, 770,840 (87.8% percent) are considered new players to regulated online sports betting as location data indicates those players have not been seen before in GeoComply’s systems.
Lindsay Slader, managing director at GeoComply, interpreted the results in a news release.
“The momentum of New York’s sports betting launch has continued and it is mostly home-grown,” Slader said. “The vast majority of users are brand new to regulated sports betting in the U.S. The data tell us that New Yorkers are dumping illegal sportsbooks for the new legal options and operators are also excelling at attracting first-time bettors.”
So far, New Yorkers are mostly sticking with one sportsbook, as the data shows an average of 1.36 accounts per player.
There were even more bettors on the second weekend. That second weekend, which included the first round of the NFL playoffs, showed 17.9 million geolocation transactions were placed in the state. The first weekend GeoComply reported it was 17.2 million.
FanDuel provided a statement on the early success in New York.
“We are very pleased with the engagement in our product from NY state customers," the statement read. "While all markets are critical, it was especially important for FanDuel to do well within our home state. We will continue to deliver innovative products that are changing the way customers interact with sports content — most notably our exclusive Spread the Love promotion for the upcoming Thursday Knicks game."
Elsewhere, Richard Schwartz, CEO of Rush Street Interactive (RSI), which operates the BetRivers New York sportsbook, said: “The growth in New York has been explosive. It is, by far, off to the fastest start of any of our sportsbook markets in terms of handle, and in its first full week, it is already our second largest site for sports betting handle. Along with having the largest population of any state with legalized sports gambling, NY is one of the few U.S. states with multiple teams across all four major sports. It’s simply a recipe for long term success for BetRivers sportsbook.”
Four More Poised to Go
Four more mobile platforms in New York are awaiting regulatory approval and the approval to launch. They are: WynnBET New York, PointsBet New York, Resorts World New York and Bally Bet New York.
The New York State Gaming Commission will decide the timing for those four, and it is expected to be before the Super Bowl on Feb. 13.
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New Jersey Still Standing Tall
Another interesting finding by GeoComply was that New Jersey does not seem harmed by its neighboring state beginning mobile wagering.
Worries of a major exodus from New Jersey by New Yorkers has not really occurred during the first two weeks.
Only 9.3% of New Yorkers have placed bets previously in New Jersey, GeoComply reported. The state also averaged 12.6 million geolocation transactions the two weekends before the Empire State’s launch and posted 13.1 million the two weekends since its neighbor began.
“New York hasn’t failed to dazzle us, but we are also impressed by the sustained growth of the overall sports betting industry,” Slader said. “We can’t wait to share how many more GeoComply data records are broken from now through the Super Bowl.”