The jockeying for marketing partnerships has been fast and furious in advance of the launch of New York sports betting.
On Nov. 8, the New York State Gaming Commission (NYSGC) officially announced its picks for mobile partners and operators. Chosen were Bally Bet, FanDuel, BetMGM Sportsbook NY, DraftKings New York, Rush Street Interactive (parent company of BetRivers), PointsBet Sportsbook, WynnBET, Resorts World, and Caesars Sports Betting NY.
Less than 24 hours later, BetMGM NY announced a multi-year marketing agreement with Madison Square Garden as an official sports betting partner of the New York Knicks, New York Rangers and Madison Square Garden Arena.
DraftKings Sports Betting NY is also the official and exclusive sports betting and daily fantasy sports partner of the "world’s most famous arena" (Madison Square Garden) along with the Knicks and Rangers.
More Deals Coming in 2021
Expect more deals in the coming weeks. That proved true again Nov. 18, when Caesars announced a multi-year partnership with Madison Square Garden, the Knicks, Rangers and MSG Network.
The New York Jets, who play their home games at MetLife Stadium in East Rutherford, N.J., have established partnerships in the Garden State, where legalized sports betting was launched in 2018.
In September, the Jets announced partnerships with two betting platforms in a week with WynnBET New York and Fubo Sportsbook that are expected to launch later this year.
The team also entered into a partnership with MGM Resorts in 2018 that includes both sports wagering (BetMGM Sportsbook New York) and casino gaming. The Jets also have an online partnership with 888.com.
Giants, Nets Jump In on Deals
The New York Giants, co-tenants with the Jets at MetLife, announced last September an exclusive, multi-year arrangement with DraftKings NY to be the team’s official sports betting, iGaming and daily fantasy operator.
Betway has sponsorship agreements with the Brooklyn Nets, who also has a corporate partnership with FanDuel Sportsbook NY and the New York Islanders.
In May, PointsBet inked a one-year partnership and licensing agreement with the Women's National Basketball Association (WNBA). It marked the first deal with a women's sports league for the company. The New York Liberty are a WNBA franchise.
And outside the team sports realm, Fox Sports agreed with the New York Racing Association this year to be the NYRA's official wagering partner.
New York is hoping to launch in time for Super Bowl LVI, which is scheduled for Feb. 13, 2022, at SoFi Stadium in Inglewood, Calif.