Are Jets, Giants, Bills Among NFL's Most Engaged Fanbases?

Are Jets, Giants, Bills Among NFL's Most Engaged Fanbases?
Fact Checked by Thomas Leary

NFL fans are a dedicated bunch, and the state of New York has three fanbases - Jets, Giants and Bills - that all hunger for Super Bowl glory each season. In fact, of the three New York teams, the Bills playoff chances rank the highest in 2023. While it's never too early to get a jump on New York sports betting for futures on all three teams, we do have some unfortunate down time before next season's kickoff.

That got us thinking: After looking into which sports own the market share across NY earlier this year, we wanted to find out which fanbases are the most vocal about their team online.

To uncover just this, the team at used Buzzsumo to analyze the number of engagements and reactions each NFL team records online.

Which NFL Teams Have the Most Engaged Fanbases?

Fans of the Bills will be delighted to hear that their support hasn’t gone unnoticed, with articles about the franchise recording a total engagement rate of about 6.72 million in the last 12 months, the highest of all the NFL fanbases. 

Not only that, but they’re also the most reactive fans with 1.2 million total social media reactions in that span.

Why the Bills? After the 2021 AFC Divisional playoff loss to the Chiefs, an instant classic that signaled a Patrick Mahomes-Josh Allen rivalry for years to come, the Bills Super Bowl odds were among the best to capture Super Bowl LVII on New York sports betting apps.

In terms of when the Bills Mafia became the most engaged in the last year, research reveals that no month topped January 2023 at over 2.5 million actions. Why? The Bills beat their divisional rivals in the New England Patriots to wrap up the regular season early that month, though their Super Bowl quest came to a disappointing end on Jan. 22 against the Cincinnati Bengals in the Divisional Round. 

Next up taking the second spot as having the most engaged fanbase in the NFL is the Dallas Cowboys. In the last year, total engagement has reached over 5 million, which peaked at just over 720,000 in December 2022. This was a month in which they played five games against the Colts, Texans, Jaguars, Eagles, and Titans and punched their ticket to the NFL Playoffs.

Broncos fans have also clearly been very vocal in the last year, with a total engagement of more than 4.3 million. While the Broncos’ 2022 campaign by no means went to plan, there was certainly a lot of buzz back in March 2022 regarding their trade with the Seattle Seahawks for quarterback Russell Wilson. In fact, this was their fanbase’s most active month, with over 900,000 engagements.

Now For the Giants & Jets...

With 1.55 million total engagements, the New York Giants just make it into the top half of the most engaged NFL fanbases, ultimately ranking 14th. After beating the Green Bay Packers back in October 2022, fans went wild online as the Giants playoff chances went up. Perhaps unsurprisingly, this became their most engaged month in the last year, with 210,000 interactions. This season, with the Giants Super Bowl odds ranking third among the three New York teams, another upset win could lead to the same engagement in 2023.

Unfortunately for any Jets fans, they may not be too pleased to hear that their total engagement online is lacking behind the other New York NFL teams. In fact, the Jets recorded less than a million interactions last year (972,686). 

They also rank bottom of the three franchises for total reactions, at just 87,000, which might be an indication that the Jets fanbase needs to start being more vocal online about their support for the team. 

Then again, how much did a 7-10 season give fans to be excited about across NY betting sites? The Jets playoff chances went up significantly after the trade for QB Aaron Rodgers became official. The Jets Super Bowl odds also jumped to +1400 following the Rodgers move, per DraftKings New York Sportsbook. So, let's see if engagement improves for the Jets alongside the Rodgers hype. 


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To create the ranks, Buzzsumo was analyzed to reveal how reactive and engaged fans have been online since February 2022. A ranking was then created based on the number of engagements and the number of reactions. Data correct as of February 15, 2023.

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